MOMENTUM

How to go beyond networking & reliably get new customers for your business

Who is this book for?

This book is for you — the business owner who is not a marketer. The business owner who has a product or a service and some early customer demand and now needs to find a way to generate a predictable flow of quality leads.

Why is this book needed?

In the early years, business owners rely heavily on networking, word-of-mouth referrals, and one-off marketing activities to get customers. All the while, they dream of building a marketing machine that delivers qualified leads, consistently. But too often it’s a mystery how to transition from hustle to growth engine.

I interviewed dozens of entrepreneurs for this book. I purposely chose founders who only recently achieved momentum because I wanted to make sure they could still remember and feel the experience they went through to get there. I learned so much from these business owners and I was inspired by their stories. I hope you are, too.

About the author

Dawn Verbrigghe is a two-time entrepreneur and the founder and CEO of Jottful, an Ann Arbor-based company whose mission is to make it possible for every small business to successfully market itself online. Dawn has more than two decades of marketing experience, served as the head of marketing at four venture-backed startups, and taught management classes at Parsons The New School for Design in New York City for seven years.